Our story

BELO. More than a toy.

Every dog deserves play, joy and attention.

But we know that not every dog has the same opportunities.

Many dogs around the world, including here at home, spend their days in shelters waiting for someone to offer them a safe home and a new chance.

That is why we wanted BELO to have a purpose beyond play, alongside its quality products.

Why BELO exists

BELO was not created simply as a dog toy brand.

It grew from the belief that we could combine our knowledge, quality, thoughtful design and love of dogs to create something with a wider purpose.

From the beginning, we set ourselves a simple goal:

To create products for dogs while doing what we can to contribute to a better future for those still waiting for a home.

A responsibility we take seriously

For us, helping is more than a marketing story.

We want responsibility to be part of what BELO stands for - from how we develop products to how we treat people, animals and the environment in which we work.

We want to build a brand that speaks not only about what it sells, but also why it does so.

For this reason, we wholeheartedly donate our products to various animal shelters across Slovenia, hoping to bring a little joy to dogs who are still waiting for their chance at happiness.

Quality with a purpose

We develop BELO products with everyday use and the dog’s experience in mind.

During development, we pay particular attention to material selection, safety, design, texture and function.

Every detail has a purpose.

Because we believe dogs deserve a product thoughtfully developed just for them.

Together, we can do more

When you choose BELO, you choose a product born of a love for dogs and a desire to create something more.

Dogs still waiting for their chance are part of our story too.

And we want to share some of the attention BELO receives each day with them.

Thank you for being part of our story.